VISUAL IDENTITY.
INCLUDES LOGOS AND LOCKUPS
Symbols, wordmarks, and lockups.
INCLUDES LOGOS AND LOCKUPS
Typography.
Our hero typeface is Rhymes Text, a classic serif by Maxitype. We use it in its regular weight for headlines. Our supporting typefaces are Formula Type’s Aktual for sub-headlines and body copy and Newglyph’s Swiss Din in all caps for labels.
Combining typefaces.
Rhymes should only be used on hero headlines. Swiss Din should be used on labels, UI elements, and small headlines in containers. Aktual should be used in all other cases.
Gradients.
Our gradient system is created with shades of blue and yellow to reflect the rising sun. They should be used sparingly and always root in navy and white.
Color.
Our colors are derived from our gradient palette as well as white and a deep navy. Web components should primarily rely on the white and navy.
Image treatments.
Our visual language is inspired by the machinery financed by Substrate. It should be used primarily over images or in hero moments.
Access the Substrate brand assets.
INCLUDES LOGOS AND LOCKUPS